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Total : 1094 all in English | Category : Marketing

Strategic Marketing

Author : Karel Jan Alsem and Dick Wittink and K. J. Alsem | Publisher : Irwin/McGraw-Hill | Format : Hardcover | Language : English

"Strategic Marketing" employs the most detailed step-by-step approach available to illustrate the entire process of building a successful marketing plan. The process approach leads the student through the process of writing a complete marketing plan for a brand, mirroring the same approach used by marketing planning experts. Delivering customer value is the purpose of good marketing strategy, so a customer and brand orientation is followed throughout the book: in the analysis, in choosing options, in developing marketing strategy, and in implementation. Strategic guidelines--what to do and what not to do in marketing practice--are given throughout the book. Finally, the text provides extensive coverage of tools and techniques that can be helpful in the planning process.

USD	103.3
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Make It Profitable!

Author : Barbara Brabec | Publisher : M. Evans and Company | Format : Hardcover | Page Count: 304 | Language : English

USD	46.95
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Advertising Without Agency Made Easy

Author : Kathy Kobliski | Publisher : Entrepreneur Press | Format : Paperback, pp. 240 | Language : English

USD	40.56
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Business Marketing

Author : Bingham | Publisher : McGraw-Hill | Format : Paperback, pp. 448 | Language : English

USD	122.56
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Implementing SAP Sales and Distribution

Author : Glynn C. Williams | Publisher : McGraw-Hill/Osborne Media | Format : Paperback | Language : English

The first SAP Sales and Distribution book to cover implementation in R/3 Release 4.6, this guide offers complete coverage of the module, including sales document flows, deliveries and invoicing, all basic functions, and how SD interfaces with other modules.

USD	60.99
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Brand It Like Beckham

Author : Andy Milligan | Publisher : Cyan Communications | Format : Paperback | Language : English

David Beckham as commercial property and marketing brand is examined in this book. His start as a soccer celebrity to his successful segue into a pop culture icon— one that needs public relations maintained by a full-time staff— is discussed, along with where his personal "brand" is headed. Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.

USD	41.95
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Marketing Planning

Author : Karen Beamish | Publisher : Butterworth-Heinemann | Format : Paperback | Language : English

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised. * Written specifically for revision purposes therefore only featuring the key concepts that need to be learned * Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information * Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications

USD	36.95
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Advertising Research

Author : George Zinkhan and George M. Zinkhan | Publisher : South-Western Educational Publishing | Format : Hardcover | Language : English

The Internet has revolutionized the way advertising research is conducted. From traditional research problems, such as ethics, to brand new issues, such as online advertising, every aspect of advertising research has changed to adjust to the advent of the Internet and its related technologies. The articles in this reader are intended to stimulate fresh insights and provide even seasoned readers with a new perspective on traditional topics.

USD	47.44
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The Big Moo

Author : Seth Godin | Publisher : Portfolio | Format : Hardcover | Page Count: 183 | Language : English

In 2003, Godin's "Purple Cow" challenged organizations to stand out in a world of brown cows--i.e. to create a "big moo." For this follow-up book, he worked with 32 of the world's smartest thinkers to gather insights for the concept. The result is a simple book that's fun to read and perfect for groups to share, discuss, and apply.

USD	38.57
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Dragon Spirit

Author : Ron Rubin and Stuart Avery Gold and Stuart Avery Gold | Publisher : Newmarket Press | Format : Hardcover | Page Count: 176 | Language : English

USD	43.95
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